It’s Pure is on the forefront of pure, high-quality foods in Finland. The amount of organic products is over 50 % in all of our stores. We have emphasis on clean and ethical choices – we offer responsibly produced bulk products and carefully selected packaged ones. However, we’ll never forget the joy of munching and the lust of delicatessen!
We have Finland’s largest selection of bulk products. You can find dairy-free, lactose-free, gluten free as well as organic products from our selection. By choosing yourself what and how you buy, you’ll create a personally tailored and sized moment of delicacy.