This is Stadium
Stadium is Sweden’s largest sports chain with more than 140 stores in Sweden, Denmark and Finland.
Besides Stadium retail are the special concept stores ‘Stadium Ski’ and ‘Stadium Outlet’. Our subsidiaries; Stadium Solutions and Stadium Sports Camp (svb) also form part of the company. The Parent company Stadium AB in Norrköping acts as a service office for all stores. IKANO S/A owns a 25% holding of Stadium AB.
"Our mission is to inspire an active lifestyle"
There is a winner inside everyone and it’s the winner in you we want to communicate with, whether you like top-level action and love to compete or enjoy long, brisk walks. We want to continually inspire more and more people to live an active life. This is Stadium’s mission!
Our business concept
“Modern, functional sports and sportswear at the best price”
We invite you to visit to our stores, where we will help you to choose the right product at the right price. It's our way of letting you know that you’re important to us.
Join the movement